The interaction between nature and the consumer is sometimes quite precarious. Most people wish to do good. But due to the silo-like structures of the various water industry role players, we are not making the type of progress that we should. Service delivery in many parts of the world is declining, for various reasons. One of the more prominent reasons is the issue of ageing infrastructure. As cities and towns grow, they lay more pipe. The more pipe laid, the greater the chances of failure, vandalism, theft and abuse. This declining infrastructure cause water leaks and resultant damage worth Trillions of Dollars and many other problems like erosion, pollution and contamination. Every liter of water lost through system leakage needs to be replaced by three liters of water from a river of dam, or from the sea. The other main driver of water losses is consumer behavior. Access to clean water has been declared a basic human right by numerous countries and regions. That means that, if water is available in your town or city, people have a right to consume some of it. But increasingly, entire towns and cities run out of water to the extent that there is none to give. We want the preservation of water resources to be top-of-mind priority in everything that people do. We aim to do this in revolutionary and innovative ways, and to change the way that this precious resource is perceived and handled.